mcAfee-secured website

Course name Google AdWords Shopping Advertising: Google AdWords: Shopping Advertising

AdWords Shopping Advertising Video Course

AdWords Shopping Advertising Video Course is developed by Google Professionals to help you pass the AdWords Shopping Advertising exam.

You Will Learn:

Was 43.99 USD
Now 39.99 USD

Description

This course will improve your knowledge and skills required to pass Google AdWords: Shopping Advertising exam.

Curriculum For This Course

  • 1. Part 1 - Introduction 3 Videos 00:10:58
    • Introduction 02:26
    • Google Adwords Account Creation 02:31
    • Overview and Interface of Google Adwords Dashboard 06:01
  • 2. Fundamentals and Keyword Research 2 Videos 00:09:56
    • What is Keyword Research and how to do it? 07:13
    • Keyword Match Types in Adwords 02:43
  • 3. Creating and Managing Ad Campaigns 5 Videos 00:49:52
    • Search Ad Campaign Creation 19:01
    • Display Advertising Campaign Creation 15:31
    • How to Create Display Ad Banners Yourself without Hiring a Designer? 04:39
    • Video Ad Creation and Advertisng on Youtube 07:01
    • Advertising Your App on Playstore and other Google Networks 03:40
  • 4. Remarketing and Conversion Tracking 4 Videos 00:19:07
    • What is Remarketing and how to do it? 08:58
    • Remarketing with Customer List (Email/Phone) 01:37
    • Conversion Tracking in Google Adwords 05:30
    • Tracking Custom Campaign URLs on Google Analytics 03:02
  • 5. Part 2 - Welcome section 14 Videos 00:33:00
    • Differences between AdWords and Google Merchant 3:00
    • Visual difference of Google Shopping ads vs. AdWords ads 2:00
    • Creating your merchant account 3:00
    • More on website verification 2:00
    • Creating your first data feed 2:00
    • Beginning to fill out your data feed 3:00
    • Filling out the product feed 2:00
    • Correctly setting your title attribute 5:00
    • Optimizing the description field in your product feed 3:00
    • Linking your AdWords account 1:00
    • Another way to upload your product feed: From your ads setup dashboard 1:00
    • When you have a large product feed file 2:00
    • Almost there - creating your campaign 2:00
    • Starting to run the ads 2:00
  • 6. How to get cheaper ad clicks & more ad impressions 4 Videos 00:14:00
    • How to begin running your ads from AdWords 4:00
    • What if the product doesn't get many clicks at first? 3:00
    • How to get cheaper clicks with the Ad-rank and how to boost it 5:00
    • More ad attributes: Strategy to decrease cost of clicks & getting more exposure 2:00
  • 7. Analytics for your ad clicks 1 Videos 00:03:00
    • How to set up Analytics for your AdWords clicks 3:00
  • 8. Updates from Google Ads 1 Videos 00:01:00
    • Change to accelerated bidding 1:00
  • 9. Supplemental app resources to aid you in your business 1 Videos 00:03:00
    • Supplemental app resources to aid you in your business 3:00
  • 10. Conclusion 3 Videos 00:13:00
    • Keyword exercise to try 4:00
    • Decisiveness: Start and stop planning & key to success from business literature 4:00
    • Working on your business vs. in your business 5:00