AdWords Shopping Advertising Video Course

Curriculum For This Course

• 1. Part 1 - Introduction 3 Videos 00:10:58
  • Introduction 02:26
  • Google Adwords Account Creation 02:31
  • Overview and Interface of Google Adwords Dashboard 06:01
• 2. Fundamentals and Keyword Research 2 Videos 00:09:56
  • What is Keyword Research and how to do it? 07:13
  • Keyword Match Types in Adwords 02:43
• 3. Creating and Managing Ad Campaigns 5 Videos 00:49:52
  • Search Ad Campaign Creation 19:01
  • Display Advertising Campaign Creation 15:31
  • How to Create Display Ad Banners Yourself without Hiring a Designer? 04:39
  • Video Ad Creation and Advertisng on Youtube 07:01
  • Advertising Your App on Playstore and other Google Networks 03:40
• 4. Remarketing and Conversion Tracking 4 Videos 00:19:07
  • What is Remarketing and how to do it? 08:58
  • Remarketing with Customer List (Email/Phone) 01:37
  • Conversion Tracking in Google Adwords 05:30
  • Tracking Custom Campaign URLs on Google Analytics 03:02
• 5. Part 2 - Welcome section 14 Videos 00:33:00
  • Differences between AdWords and Google Merchant 3:00
  • Visual difference of Google Shopping ads vs. AdWords ads 2:00
  • Creating your merchant account 3:00
  • More on website verification 2:00
  • Creating your first data feed 2:00
  • Beginning to fill out your data feed 3:00
  • Filling out the product feed 2:00
  • Correctly setting your title attribute 5:00
  • Optimizing the description field in your product feed 3:00
  • Linking your AdWords account 1:00
  • Another way to upload your product feed: From your ads setup dashboard 1:00
  • When you have a large product feed file 2:00
  • Almost there - creating your campaign 2:00
  • Starting to run the ads 2:00
• 6. How to get cheaper ad clicks & more ad impressions 4 Videos 00:14:00
  • How to begin running your ads from AdWords 4:00
  • What if the product doesn't get many clicks at first? 3:00
  • How to get cheaper clicks with the Ad-rank and how to boost it 5:00
  • More ad attributes: Strategy to decrease cost of clicks & getting more exposure 2:00
• 7. Analytics for your ad clicks 1 Videos 00:03:00
  • How to set up Analytics for your AdWords clicks 3:00
• 8. Updates from Google Ads 1 Videos 00:01:00
  • Change to accelerated bidding 1:00
• 9. Supplemental app resources to aid you in your business 1 Videos 00:03:00
  • Supplemental app resources to aid you in your business 3:00
• 10. Conclusion 3 Videos 00:13:00
  • Keyword exercise to try 4:00
  • Decisiveness: Start and stop planning & key to success from business literature 4:00
  • Working on your business vs. in your business 5:00